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MEADFA Conference to head to Africa for first time

The Middle East and Africa Duty Free Association (MEADFA) has announced that this year’s MEADFA Conference will take place at the Kempinski Hotel Gold Coast City in Accra, Ghana from 19 to 21 November, making it the first time this annual event will be hosted in Africa.

The choice of Ghana as the location for this year’s event was made to emphasise the strategic importance of the African market and also to highlight the unique opportunities and challenges in the region. Ghana serves as a gateway to Africa, home to some of the world’s fastest emerging economies, and a place of unique culture and tradition.

MEADFA President, Sherif Toulan said: “The MEADFA Board and I are delighted to be able to bring the MEADFA Conference to West Africa for the first time. The tourism and travel retail industries in Ghana and neighbouring countries are developing rapidly, and we see it as our responsibility as an association to help our members and business partners to realise Africa’s potential. With that in mind, staging our annual event in Ghana is a logical step, and we encourage all our members and regular conference delegates to join us for what promises to be an excellent event in a fascinating location.”

Source : DFNI