Indian media giant Zee Enterprises has today launched South Africa’s first isiZulu-language general entertainment TV channel. The new service will be called Zee Zonke, which means Zee for All in isiZulu.
The channel will be made available via Multichoice’s DStv platform and has received the blessing of King Misuzulu kaZwelithini. Commenting, Somnath Malakar, CEO, Zee Entertainment Africa, said: “Our vision at Zee Entertainment has always been to push the boundaries of innovation and deliver exceptional entertainment experiences. The launch of Zee Zonke marks an exciting milestone as we aim to bridge linguistic barriers and provide a unique viewing experience of resonance and connect with diverse audiences.”
Georginah Machiridza, executive head of general entertainment channels at MultiChoice Group, said the group is “extremely excited to introduce Zee Zonke to our viewers. We are always looking to offer diverse entertainment to our DStv customers and the Zee Zulu offering aims to do just that.”
Like India, South Africa has a rich diversity of languages – with isiZulu the largest of the 12 that are official recognised. The new channel will offer drama series and novellas fully dubbed in isiZulu, with English subtitles.
Source: Digital TV